Chloe Plage

In the storied history of the House of Chloé, a brand synonymous with the ethereal grace of Gaby Aghion’s vision, the year 2026 marks a significant pivot toward the botanical avant-garde. Chloé Plage, a creation that defies the traditional sun-drenched, solar expectations of its nomenclature, invites the wearer to a different kind of shoreline—one where the forest meets the tide. This composition is not the scent of tanning oil and tropical blossoms, but rather the olfactory record of a rugged, Mediterranean littoral zone at dawn. As a historian of fragrance, I find Plage to be an intellectual exercise in subverting the 'aquatic' genre. Instead of relying on calone or sea salt, Ane Ayo employs a sophisticated architecture of resins and woods to evoke the sensation of coastal air. It is a fragrance that speaks to the house's evolution, moving from the powder-soft femininity of the 2008 Chloé Eau de Parfum toward a more inclusive, nature-centric philosophy that embraces the unisex landscape of modern perfumery.