Chopard Rose de Caroline

In 2018, Chopard expanded its presence in the luxury fragrance market with the release of Rose de Caroline, a scent dedicated to Caroline Scheufele, the Artistic Director and Co-President of the house. This fragrance was positioned as a centerpiece of Chopard's high-end perfumery offerings, emphasizing ethical sourcing and the use of rare raw materials. Crafted by the legendary Alberto Morillas, the scent aims to capture the essence of a blooming rose garden with a specific focus on the quality of the Bulgarian Rose. As a news reporter for Vivir.com, I have analyzed the technical data and market reception of this release. Rose de Caroline is not merely a floral fragrance; it is a statement of Chopard's commitment to the 'Journey to Sustainable Luxury.' By utilizing Morillas' expertise, the house has attempted to create a timeless rose that avoids the common pitfalls of overly synthetic floral compositions, opting instead for a profile that is both powdery and spicy, reflecting the multifaceted nature of its namesake.