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Guerlain Habit Rouge Dress Code 2018: A Praline-Infused Power Play Review

The Definitive Guide to Guerlain's Coveted Gourmand Flanker

By James Whitmore · · Updated

Guerlain’s Habit Rouge is a cornerstone of men''s perfumery, first launched in 1965. It marked a significant moment: the first oriental fragrance created for men. Rooted in tradition, the original Habit Rouge built its reputation on a daring blend of citrus, vanilla, and leather. It''s a scent that commands respect, often associated with a refined, confident gentleman. Over decades, it has maintained a loyal following, cementing its place as an icon in the luxury fragrance landscape.

The Habit Rouge Dress Code 2018, however, is not your grandfather''s cologne. This limited edition flanker, released as part of a series, represents a modern interpretation. It takes the classic Habit Rouge DNA and injects it with a contemporary, gourmand twist. Positioned as a more opulent and daring take, it aims to appeal to those who appreciate the heritage but seek a bolder, more indulgent experience. It sits within Guerlain’s exclusive collections, signifying a step up in perceived luxury and uniqueness compared to the standard Habit Rouge EDP or EDT.

The inspiration for Dress Code 2018 is clear: to blend the timeless elegance of Habit Rouge with the irresistible allure of a rich, sweet gourmand note. The star of this show is praline. This addition transforms the scent from a traditional oriental into something more decadent and inviting, without losing its masculine edge. The concept was to create a fragrance that is both sophisticated enough for formal wear and enticing enough for intimate evenings, a scent that makes a statement without shouting.

Within the fragrance community, Habit Rouge Dress Code 2018 quickly gained a reputation as a standout. Its unique combination of classic Guerlain orientalism with a prominent praline note made it an instant favorite for many. It’s often lauded for its luxurious feel and exceptional performance, becoming a highly sought-after item, especially after its limited release status made it scarcer. Its cultural impact lies in proving that a heritage brand can successfully innovate and cater to evolving tastes while honoring its roots.

The Nose Behind the Scent

Thierry Wasser. Guerlain''s in-house master perfumer since 2008. Known for honoring Guerlain''s heritage while introducing modern twists. Creator of La Petite Robe Noire, L''Homme Idéal series, and various Aqua Allegoria fragrances.

4.4 Overall
Longevity
4.3
Projection
4.0
Sillage
3.8
$200-$400+ for 100ml (secondary market)
🌸Spring☀️Summer🍂Fall❄️Winter

Accords

Sweet/Gourmand 35%
Woody 25%
Oriental/Spicy 20%
Leather 10%
Citrus/Fresh 10%

Notes Pyramid

Top
Blood OrangeNeroliBergamotAldehydes
Heart
PralinePatchouliRoseJasmine
Base
LeatherVanillaTonka BeanSandalwoodCedarwoodBenzoin

Scent Journey

1
Opening 0-30 min

The initial spray is a vibrant burst of blood orange and bergamot, brightened by neroli and a sparkling aldehyde touch. It''s fresh but quickly hints at a deeper, richer character.

2
Heart 1-2 hrs

As the citrus fades, the heart emerges, dominated by a refined, nutty praline accord. This is seamlessly blended with earthy patchouli, providing depth, and subtle floral whispers of rose and jasmine.

3
Drydown 4+ hrs

The drydown is opulent and long-lasting. Praline integrates with supple leather, warm vanilla, and creamy tonka bean. Sandalwood, cedarwood, and benzoin provide a grounding, woody, and balsamic base, settling into an elegant skin scent.

Performance Dashboard

⏱️ Longevity 4.3/5

Offers excellent staying power, lasting a solid 8-10 hours on skin, often longer on clothing. It''s built to endure.

📢 Projection 4.0/5

Projects strongly for the first 2-3 hours, creating a noticeable scent bubble. It then settles into a moderate projection, still easily detectable.

💨 Sillage 3.8/5

Leaves a moderate to strong, pleasant, lingering trail. Noticeable as you move but not cloying, striking a good balance.

When to Wear

🌸SpringOK
☀️SummerAvoid
🍂FallBest
❄️WinterBest
💕 Date Night🎩 Formal Events📌 Evening Wear✨ Special Occasions📌 Cool Weather Social Gatherings📌 Sophisticated Dinner Parties

Community Verdict

⭐ Overall
4.4
👃 Scent
4.6
⏱️ Longevity
4.3
💨 Sillage
3.9
💰 Value
3.7
💌 Compliment Factor 4.5/5

A significant compliment-getter. The unique praline, vanilla, and leather create an incredibly appealing and inviting aura, often receiving positive remarks, especially from women.

Pros & Cons

  • ✅ Unique and sophisticated praline-gourmand twist on a classic DNA.
  • ✅ Excellent longevity, providing all-day wear.
  • ✅ Luxurious and high-quality scent profile, typical of Guerlain.
  • ✅ Strong compliment factor, especially for date nights.
  • ✅ Versatile for evening and cooler weather formal occasions.
  • ✅ Balances sweetness with masculine leather and woods effectively.
  • ❌ Limited edition status makes it difficult and expensive to acquire now.
  • ❌ The prominent praline note can be too sweet for some preferences.
  • ❌ Not suitable for warm weather or overly casual settings.
  • ❌ Can be considered polarizing by those who prefer traditional, non-gourmand masculine scents.

Price & Value

$200-$400+ for 100ml (secondary market)
Luxury

“For collectors and enthusiasts, it''s worth the premium due to its uniqueness and performance. For casual buyers, the current market price might be prohibitive.”

📜 Reformulation History

As a limited edition release from 2018, there are no widespread known reformulations or significant batch variations for Guerlain Habit Rouge Dress Code 2018. It maintained a consistent profile throughout its short production run.

Who It's For

✅ Ideal For

  • Men aged 30 and above
  • Confident personalities
  • Those who appreciate classic elegance with a modern twist
  • Fans of rich, sophisticated gourmand fragrances

⚠️ Not Recommended For

  • Very young individuals
  • Those who prefer light, fresh, or aquatic scents
  • Highly conservative office environments
  • Extremely casual settings

The Family

Habit Rouge Eau de Toilette Guerlain

The original, lighter, more citrus-forward classic.

Habit Rouge Eau de Parfum Guerlain

A richer, deeper, more vanilla-centric interpretation of the original EDT.

Habit Rouge L''Instinct Guerlain

A modern flanker focusing on a more vibrant, smoky, and earthy profile with cannabis notes.

Habit Rouge Rouge Privé Guerlain

A recent limited edition emphasizing leather and iris for a sophisticated, powdery-leathery take.

Habit Rouge L''Eau Guerlain

A fresher, lighter, and more aquatic interpretation.

Explore More

🔍 Similar Fragrances

Dior Homme Intense Dior

Shares a powdery, iris-driven sweetness and sophisticated elegance.

Valentino Uomo Intense Valentino

Features prominent leather and vanilla with a sweet, powdery iris, offering a similar luxurious evening vibe.

Tom Ford Noir Extreme Tom Ford

Known for its kulfi gourmand note, alongside amber and woods, providing a rich, sweet oriental feel.

Layton Parfums de Marly

A spicy, apple, and vanilla-heavy fragrance offering a similar balance of warmth, sweetness, and sophistication.

💡 Clone Alternatives

Afnan 9 PM Afnan

Shares a sweet, fruity, and vanilla-heavy profile that might appeal to fans of Dress Code''s gourmand aspect, though it lacks the classic Habit Rouge DNA.

Raghba Lattafa

A sweet, oud-y, and vanilla-heavy oriental that offers a rich, warm, and somewhat gourmand experience at a budget price.

❤️ You May Also Enjoy

Tobacco Vanille Tom Ford

For those who appreciate rich, warm, and sweet oriental fragrances with a strong presence.

Side Effect Initio Parfums Privés

A boozy, vanilla, and tobacco scent that offers a similar luxurious, intoxicating, and warm gourmand profile.

Grand Soir Maison Francis Kurkdjian

An opulent amber fragrance, rich and warm, appealing to those who love deep, resinous, and elegant scents.

Interlude Man Amouage

For those who appreciate complex, smoky, and resinous fragrances with a powerful presence and unique character.

More from Guerlain

Shalimar Guerlain
Vetiver Guerlain
L''Homme Idéal Eau de Parfum Guerlain
Heritage Eau de Parfum Guerlain

🧪 Layering Ideas

🏆 Final Verdict

Guerlain Habit Rouge Dress Code 2018 is a masterclass in modernizing a classic. It takes the revered DNA of Habit Rouge and infuses it with a delectable praline note, creating a fragrance that is both familiar and strikingly new. This isn''t just another sweet scent; it''s a sophisticated gourmand oriental that exudes confidence, warmth, and undeniable class. Its exceptional longevity and strong projection ensure you''ll make a lasting impression, whether at a formal event or a special date night. The quality of ingredients and the masterful blending are evident from the first spray to the final drydown, a hallmark of Guerlain''s heritage.

If you appreciate the elegance of classic masculine orientals but desire a contemporary, alluring sweetness, Dress Code 2018 is a standout. It’s a fragrance that garners compliments effortlessly, drawing people in with its unique blend of warmth and gourmand charm. While its limited edition status means it comes at a premium on the secondary market, for the discerning collector or someone seeking a truly distinctive and high-performing scent for cooler weather and evening wear, it represents a worthwhile investment in olfactory luxury. It’s a statement piece, a conversation starter, and a true testament to Guerlain''s enduring artistry.

GuerlainHabit RougeDress CodeLimited EditionGourmandOrientalMen's FragranceLuxury PerfumeThierry WasserPraline