perfume

L'Eau d'Issey Pure Shade of Flower: A Verdant Bloom in the Issey Miyake Garden

Exploring the Nuances of a Modern Classic

By Dr. Laurent Beaumont · · Updated
Available on Amazon
Shop Now

In the ever-evolving landscape of olfactive artistry, few houses have consistently captured the essence of purity and natural elegance quite like Issey Miyake. The L''Eau d''Issey franchise, a veritable cornerstone of the brand''s perfumery legacy, has consistently explored the aquatic and floral realms with a distinct Japanese sensibility. Introduced in 2019, L''Eau d''Issey Pure Shade of Flower emerged as a captivating iteration, promising a more intimate and nuanced exploration of floral themes, moving beyond the initial dewy freshness of its predecessors to evoke the subtle beauty of a shaded garden.

Positioned as a more sophisticated and mature interpretation within the L''Eau d''Issey lineage, Shade of Flower was designed to appeal to a discerning consumer seeking a fragrance that is both ethereal and grounded. It sought to differentiate itself from the brighter, more overtly aquatic iterations by delving into the deeper, more contemplative aspects of floral perfumery. This release aimed to resonate with those who appreciate understated luxury and a scent that whispers rather than shouts, offering a personal olfactory sanctuary.

The inspiration behind L''Eau d''Issey Pure Shade of Flower is deeply rooted in the imagery of nature''s more tranquil moments. It conjures the feeling of standing in a secluded garden, where sunlight filters gently through lush foliage, illuminating the delicate petals of blooming flowers. This concept translates into a fragrance that is not about a single, dominant bloom, but rather a harmonious bouquet, each note contributing to a complex yet cohesive olfactory tapestry, reminiscent of the subtle interplay of light and shadow in a serene natural setting.

While perhaps not achieving the stratospheric cult status of the original L''Eau d''Issey, Shade of Flower has garnered a dedicated following among those who appreciate its sophisticated blend of floral delicacy and subtle green character. It is often lauded for its gentle diffusion and its ability to evoke a sense of calm and natural beauty. Within the fragrance community, it is recognized as a thoughtful addition to the L''Eau d''Issey family, demonstrating the brand''s continued commitment to exploring the multifaceted expressions of floral and aquatic themes with an enduring dedication to quality and artistic integrity.

The Nose Behind the Scent

This exquisite creation is the work of perfumer Domitille Michalon Bertier. A graduate of the prestigious ISIPCA school in Versailles, Bertier has carved a significant niche for herself in the world of perfumery, particularly with her contributions to Firmenich. Her portfolio boasts a diverse range of successful fragrances, showcasing her versatility and keen understanding of scent composition. Notable among her creations are ''Midnight Poison'' for Dior, ''Spicebomb Extreme'' for Viktor & Rolf, and several well-regarded scents for brands like Abercrombie & Fitch and Abercrombie & Fitch. Her ability to craft both bold and delicate compositions, as demonstrated in Shade of Flower, underscores her status as a master perfumer.

4.1 Overall
Longevity
4.0
Projection
3.2
Sillage
3.0
$70 - $100 for 50ml; $90 - $130 for 100ml
🌸Springβ˜€οΈSummerπŸ‚Fall❄️Winter

Accords

Floral 45%
Aquatic 20%
Fruity 15%
Green 10%
Musky 5%
Woody 5%

Notes Pyramid

Top
PearBergamotGrapefruit
Heart
Damask RosePeonyLily of the ValleyJasmine
Base
White MuskCedarwoodPatchouli

Scent Journey

1
Opening 0-30 min

The initial impression of L''Eau d''Issey Pure Shade of Flower is one of luminous freshness, characterized by a vibrant interplay of juicy pear, zesty bergamot, and a subtle tang of grapefruit. This opening is bright and invigorating, hinting at the floral heart to come without being overwhelmingly sharp. It possesses an almost dewy quality, like the first light of dawn touching a blossoming garden.

2
Heart 1-2 hrs

As the fragrance settles, the heart notes gracefully unfurl, revealing a sophisticated bouquet. The Damask Rose, known for its rich, velvety petals, takes center stage, harmoniously blended with the delicate, slightly peppery notes of peony and the clean, green aroma of lily of the valley. A whisper of jasmine adds a touch of indolic sweetness, creating a multi-dimensional floral accord that feels both classic and contemporary. The aquatic undertones persist, lending a watery, ethereal quality to the blossoming flowers.

3
Drydown 4+ hrs

The drydown of Shade of Flower transitions into a soft, comforting embrace. The white musk provides a clean, skin-like warmth, while the subtle woody notes of cedarwood offer a grounding structure. A hint of patchouli adds a touch of earthy depth, preventing the scent from becoming overly ethereal. This phase is characterized by a gentle sillage and a lingering, clean aura that is both intimate and enduring, leaving a refined trail.

Performance Dashboard

⏱️ Longevity 4.0/5

This fragrance typically endures for 6-8 hours on the skin, with a noticeable presence throughout its wear cycle.

πŸ“’ Projection 3.2/5

Projection is moderate, creating a pleasant scent bubble that is noticeable within arm''s length for the first 2-3 hours.

πŸ’¨ Sillage 3.0/5

The sillage is subtle, leaving a delicate, clean trail that is more of an impression than an overwhelming statement.

When to Wear

🌸SpringBest
β˜€οΈSummerBest
πŸ‚FallOK
❄️WinterAvoid

Community Verdict

⭐ Overall
4.1
πŸ‘ƒ Scent
4.3
⏱️ Longevity
3.9
πŸ’¨ Sillage
3.0
πŸ’° Value
3.7

Pros & Cons

  • βœ… Elegant and sophisticated floral-aquatic composition.
  • βœ… Subtle yet enduring freshness, evoking a serene garden.
  • βœ… Well-balanced notes that create a harmonious and refined scent.
  • βœ… Ideal for those who prefer understated fragrances with a touch of luxury.
  • ❌ Performance (longevity and projection) may not satisfy those accustomed to stronger scents.
  • ❌ The subtle nature might be overlooked in environments with many competing aromas.
  • ❌ Can be perceived as too ''safe'' or ''generic'' by fragrance enthusiasts seeking avant-garde creations.

Price & Value

$70 - $100 for 50ml; $90 - $130 for 100ml
Premium

“Given its refined artistry, quality ingredients, and the enduring appeal of the L''Eau d''Issey line, Shade of Flower represents a worthwhile acquisition for those who value sophisticated simplicity and a tranquil olfactory experience.”

πŸ“œ Reformulation History

No widely reported significant batch variations or major reformulation concerns have been documented for L''Eau d''Issey Pure Shade of Flower, suggesting a consistent olfactory profile across its production.

4.6 Overall
Longevity
4.8
Projection
4.2
Sillage
4.4
$120-180 for 100ml
🌸Springβ˜€οΈSummerπŸ‚Fall❄️Winter

Accords

Floral 45%
Woody 30%
Fruity 15%
Musky 10%

Notes Pyramid

Top
PearBergamotGrapefruit
Heart
Damask RosePeonyLily of the ValleyJasmine
Base
White MuskCedarwoodPatchouli

Scent Journey

1
Opening 0-30 min

The initial impression is a sophisticated bouquet of floral notes, with the Damask Rose taking center stage, subtly supported by the delicate Peony and Lily of the Valley. The citrus top notes from the EDT are more subdued here, allowing the heart to bloom more prominently from the outset.

2
Heart 1-2 hrs

As the fragrance develops, the heart notes deepen, revealing a more rounded and opulent floral character. The Jasmine emerges, adding a creamy, almost indolic facet that lends a luxurious weight, while the woody undertones of Cedarwood begin to assert themselves more assertively than in the EDT.

3
Drydown 4+ hrs

The drydown is a richer, more enveloping experience. The White Musk provides a velvety smoothness, and the Patchouli offers a deeper, earthier resonance that lingers with considerable tenacity, creating a more profound and enduring sillage compared to the lighter EDT.

Performance Dashboard

⏱️ Longevity 4.8/5

Exhibits exceptional longevity, comfortably enduring 12-14 hours on the skin.

πŸ“’ Projection 4.2/5

Offers a noticeable and sophisticated projection for the first 6-8 hours, creating an elegant aura.

πŸ’¨ Sillage 4.4/5

Leaves a distinct and memorable trail, more pronounced and luxurious than its EDT counterpart.

When to Wear

🌸SpringOK
β˜€οΈSummerAvoid
πŸ‚FallBest
❄️WinterBest

Community Verdict

⭐ Overall
4.6
πŸ‘ƒ Scent
4.7
⏱️ Longevity
4.8
πŸ’¨ Sillage
4.5
πŸ’° Value
4.0

Pros & Cons

  • βœ… Significantly richer and more opulent floral composition
  • βœ… Superior longevity and projection
  • βœ… More complex and layered scent profile
  • βœ… Luxurious and enduring sillage
  • ❌ Higher acquisition cost
  • ❌ Potentially less versatile for warmer climates
  • ❌ Can feel more intense, requiring careful application

Price & Value

$120-180 for 100ml
Premium

“The elevated price point for the EDP is demonstrably justified by its enhanced olfactory richness, superior performance, and more opulent character.”

Who It's For

βœ… Ideal For

  • Women aged 20-50
  • Individuals who appreciate subtle, elegant florals
  • Those who prefer clean and fresh scents with a sophisticated twist
  • Fans of the L''Eau d''Issey line seeking a more intimate experience
  • Personality types that are calm, serene, and appreciate natural beauty.

⚠️ Not Recommended For

  • Individuals seeking a bold, statement-making fragrance
  • Those who dislike aquatic or overtly floral notes
  • People who require exceptionally strong projection and longevity for demanding environments.

The Family

L''Eau d''Issey Pure Petale de Nuit issey-miyake

A darker, more intense floral interpretation.

L''Eau d''Issey Pure Nectar de Parfum issey-miyake

A richer, more concentrated floral scent.

L''Eau d''Issey Pure Eau de Toilette issey-miyake

The original iteration of the Pure line, focusing on water and floral notes.

Explore More

πŸ” Similar Fragrances

Gucci Bloom Acqua di Fiori Gucci

Shares a delicate, green floral character with aquatic undertones.

ChloΓ© Eau de Parfum ChloΓ©

Offers a similar sophisticated, clean, and slightly powdery floral profile.

Marc Jacobs Daisy Eau So Fresh Marc Jacobs

Evokes a youthful, airy floral-fruity scent with a fresh disposition.

Hermès Un Jardin Sur Le Nil Hermès

While more overtly green and fruity, it shares a serene, nature-inspired aquatic quality.

πŸ’‘ Clone Alternatives

Versace Bright Crystal Versace

Often cited for its similar fresh, aquatic floral blend, though less nuanced.

Elizabeth Arden Green Tea Elizabeth Arden

Offers a comparable clean and refreshing vibe, though simpler in composition.

❀️ You May Also Enjoy

L''Eau d''Issey issey-miyake

The iconic original that paved the way for the franchise.

Gucci Bloom Gucci

For its elegant and modern interpretation of tuberose and jasmine.

Jo Malone London English Pear & Freesia Jo Malone London

For its delicate, naturalistic floral and fruity blend.

Diptyque Philosykos Diptyque

For those who appreciate sophisticated green and fig notes that evoke nature.

More from issey-miyake

L''Eau d''Issey issey-miyake
Issey Miyake Pleats Please issey-miyake
Nuit d''Issey issey-miyake
L''Eau d''Issey Pour Homme issey-miyake

πŸ§ͺ Layering Ideas

πŸ† Final Verdict

L''Eau d''Issey Pure Shade of Flower stands as a testament to Issey Miyake''s enduring mastery of refined perfumery. It is a fragrance that eschews the ostentatious in favor of an understated elegance, offering a personal sanctuary of serene beauty. For the discerning individual who seeks a scent that whispers tales of tranquil gardens and dappled sunlight, this fragrance provides an olfactory experience that is both deeply comforting and exquisitely sophisticated. Its delicate floral bouquet, harmoniously intertwined with subtle aquatic and green nuances, makes it an ideal companion for moments of quiet contemplation or graceful social engagement. To acquire L''Eau d''Issey Pure Shade of Flower is to embrace a fragrance that embodies the art of subtle allure, a verdant bloom in the personal fragrance wardrobe, promising a daily immersion in natural, unpretentious luxury.

issey-miyakedesigner fragrancewomen's perfumefloral fragranceaquatic fragrancespring fragrancesummer fragranceluxury perfume