The houses

Watch Houses

38 houses · 151 references · 58 reviews

Tier 1

Grail

The houses people buy as investments. Six-figure auctions, multi-year waitlists, and the most reverent finishing in the trade.

Tier 2

Luxury

The luxury workhorses. Heritage, in-house movements, and references readers actually wear.

Tier 3

Entry-luxury

Entry-luxury automatics with the craft of the higher tiers — at sub-$1500 retail.