Amouage Fragrance review
Amouage Jubilation 40 Review: The Sovereign of Extrait
A 40% concentration of pure regality, where blackberry meets ancient resins.

In this review
Accords
Notes Pyramid
Scent Journey
The first 30 minutes are a masterclass in balance. The iconic blackberry note from the original XXV is here, but it is darker, more syrupy, and less tart, bolstered by the herbal sweetness of Davana and the zesty sparkle of Orange.
As the heart emerges after the first hour, the fragrance becomes significantly more resinous and spiced. Frankincense takes center stage, but it is a 'cold' incense warmed by cinnamon and cloves, creating a sophisticated, liturgical atmosphere.
The 4+ hour mark reveals the true depth of the 40% concentration. A dense, woody foundation of Oud and Guaiac wood provides a sturdy skeleton for the sweet, honey-like Opoponax and salty Ambergris to dance upon for the remainder of the day.
Performance Dashboard
8-12 hours
moderate
strong
When to Wear
Pros & Cons
- Incredible depth and ingredient quality
- Superb longevity due to 40% concentration
- A more mature and refined take on a legendary DNA
- Very high price point at 510 EUR
- Projection is more intimate than the original despite the concentration
- May be too heavy for casual daytime use
Price & Value
“Given the concentration and the prestige of the 40th-anniversary release, the price is justified for collectors, though steep for the average consumer.”
Reformulation History
No significant batch variations reported as of the 2023 release.
Who It's For
Ideal For
- Connoisseurs of resinous fragrances
- Fans of the original Jubilation XXV seeking more depth
- Those who prefer longevity over room-clearing projection
Not Recommended For
- Fans of aquatic or fresh-citrus scents
- Those on a strict budget
- People sensitive to heavy incense or oud
The Family
Explore More
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Layering Ideas
- Molecule 01 to enhance the cedar base
- A light citrus cologne for a brighter spring opening
Final Verdict
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Jubilation XXV
Interlude Man
Portrait of a Lady
Sahara Noir
Honour Man
Reflection
Reflection 45
Rose Aqor Attar
Oud Ulya Attar