To live is to indulge.
The brands

Watch Brands

Grail, luxury, and entry-luxury manufacturers we follow.

Tier 1

Grail

The brands people buy as investments. Six-figure auctions, multi-year waitlists, and the most reverent finishing in the trade.

Grail
A. Lange & Söhne
Est. 1845 · Germany
Reviewed on Vivir
Grail
Audemars Piguet
Est. 1875 · Switzerland
Reviewed on Vivir
Grail
Breguet
Est. 1775 · Switzerland
Reviewed on Vivir
Grail
F.P. Journe
Est. 1999 · Switzerland
Reviewed on Vivir
Grail
H. Moser & Cie.
Est. 1828 · Switzerland
Reviewed on Vivir
Grail
Patek Philippe
Est. 1839 · Switzerland
Reviewed on Vivir
Grail
Richard Mille
Est. 2001 · Switzerland
Reviewed on Vivir
Grail
Vacheron Constantin
Est. 1755 · Switzerland
Reviewed on Vivir
Tier 2

Luxury

The luxury workhorses. Heritage, in-house movements, and references readers actually wear.

Luxury
Bell & Ross
Est. 1992 · France
Reviewed on Vivir
Luxury
Blancpain
Est. 1735 · Switzerland
Reviewed on Vivir
Luxury
Breitling
Est. 1884 · Switzerland
Reviewed on Vivir
Luxury
Bremont
Luxury
Bulgari
Est. 1884 · Italy
Reviewed on Vivir
Luxury
Cartier
Est. 1847 · France
Reviewed on Vivir
Luxury
Chopard
Est. 1860 · Switzerland
Reviewed on Vivir
Luxury
Doxa
Luxury
Glashütte Original
Est. 1994 · Germany
Reviewed on Vivir
Luxury
Grand Seiko
Est. 1960 · Japan
Reviewed on Vivir
Luxury
Hublot
Est. 1980 · Switzerland
Reviewed on Vivir
Luxury
IWC Schaffhausen
Est. 1868 · Switzerland
Reviewed on Vivir
Luxury
Jaeger-LeCoultre
Est. 1833 · Switzerland
Reviewed on Vivir
Luxury
Nomos Glashütte
Est. 1990 · Germany
Reviewed on Vivir
Luxury
Omega
Est. 1848 · Switzerland
Reviewed on Vivir
Luxury
Panerai
Est. 1860 · Italy
Reviewed on Vivir
Luxury
Piaget
Est. 1874 · Switzerland
Reviewed on Vivir
Luxury
Rolex
Est. 1905 · Switzerland
Reviewed on Vivir
Luxury
Sinn
Luxury
TAG Heuer
Est. 1860 · Switzerland
Reviewed on Vivir
Luxury
Tudor
Est. 1926 · Switzerland
Reviewed on Vivir
Luxury
Zenith
Est. 1865 · Switzerland
Reviewed on Vivir
Tier 3

Entry-luxury

Entry-luxury automatics with the craft of the higher tiers — at sub-$1500 retail.

Entry-luxury
Anordain
Reviewed on Vivir
Entry-luxury
Autodromo
Reviewed on Vivir
Entry-luxury
Baltic
Reviewed on Vivir
Entry-luxury
Brew
Entry-luxury
Certina
Reviewed on Vivir
Entry-luxury
Christopher Ward
Est. 2004 · United Kingdom
Reviewed on Vivir
Entry-luxury
Citizen
Est. 1918 · Japan
Reviewed on Vivir
Entry-luxury
Farer
Reviewed on Vivir
Entry-luxury
Formex
Reviewed on Vivir
Entry-luxury
Frederique Constant
Est. 1988 · Switzerland
Reviewed on Vivir
Entry-luxury
Furlan Marri
Entry-luxury
Halios
Reviewed on Vivir
Entry-luxury
Hamilton
Est. 1892 · USA / Switzerland
Reviewed on Vivir
Entry-luxury
Junghans
Est. 1861 · Germany
Reviewed on Vivir
Entry-luxury
Longines
Est. 1832 · Switzerland
Reviewed on Vivir
Entry-luxury
Lorier
Reviewed on Vivir
Entry-luxury
Marathon
Entry-luxury
Maurice Lacroix
Est. 1975 · Switzerland
Reviewed on Vivir
Entry-luxury
Meistersinger
Entry-luxury
Mido
Est. 1918 · Switzerland
Reviewed on Vivir
Entry-luxury
Ming
Reviewed on Vivir
Entry-luxury
Monta
Reviewed on Vivir
Entry-luxury
Nodus
Reviewed on Vivir
Entry-luxury
Oak & Oscar
Reviewed on Vivir
Entry-luxury
Oris
Est. 1904 · Switzerland
Reviewed on Vivir
Entry-luxury
Rado
Reviewed on Vivir
Entry-luxury
Seiko
Est. 1881 · Japan
Reviewed on Vivir
Entry-luxury
Serica
Reviewed on Vivir
Entry-luxury
Squale
Entry-luxury
Studio Underd0g
Entry-luxury
Tissot
Est. 1853 · Switzerland
Reviewed on Vivir
Entry-luxury
Traska
Reviewed on Vivir
Entry-luxury
Unimatic
Reviewed on Vivir
Entry-luxury
Yema
Reviewed on Vivir
Entry-luxury
Zelos