ArôMatics Magnetic

The release of Magnetic in early 2025 marks a significant pivot for ArôMatics as they move toward more complex, multi-faceted compositions. In a market increasingly saturated with ephemeral trends, ArôMatics has opted for a structural approach that emphasizes longevity and sillage without sacrificing the delicacy of its floral components. As a news reporter for Vivir, I have monitored the brand's growth, and Magnetic represents their most ambitious attempt to capture the 'unisex luxury' segment to date. This fragrance arrives at a time when consumers are demanding more transparency in performance metrics. Magnetic does not shy away from this, positioning itself as a robust Eau de Parfum that promises a full day of wear. The following report breaks down the technical aspects of the scent, from its volatile top notes to the persistent woody base, providing a factual analysis of how this fragrance behaves in real-world conditions.