Bath & Body Works Always & Forever Review: A Rose Worth Keeping?

In the world of affordable fragrance, Bath & Body Works has long been a go-to for accessible, trend-driven scents. Their 2025 release, Always & Forever, is a floral woody musk for women that promises a soft, luminous take on rose. Priced at just $17.95 for a 236 mL fine fragrance mist, it's an enticing proposition. But does this three-note composition—pearlized pink pepper, white rose, and sheer sandalwood—deliver more than just a pretty bottle? We put it to the test. Launched in 2025, Always & Forever arrives without a publicly credited perfumer, which is typical for Bath & Body Works. The brand relies on in-house teams and undisclosed external perfumers to create its extensive lineup. What we do know is the note structure: a modern, minimalistic trio that aims to capture the essence of a fresh rose in bloom. It's a straightforward composition, but sometimes simplicity is the key to elegance. On Fragrantica, the fragrance holds a solid 4.2 out of 5 rating based on 194 votes, indicating a generally positive reception. Users describe it as office-friendly, bridal-appropriate, and an excellent layering piece. In this review, we'll break down the scent profile, performance, and value to help you decide if Always & Forever deserves a spot in your collection.