Better World Fragrance House Cloudar

Better World Fragrance House (BWFH) has officially expanded its olfactory portfolio with the 2026 release of Cloudar. This unisex Eau de Parfum represents a strategic move into the aromatic-woody territory, moving away from the denser profiles of earlier releases toward a more transparent, atmospheric composition. Developed by Michael Carby, Cloudar arrives at a time when the market is shifting toward 'skin-plus' scents—fragrances that enhance the wearer's natural presence rather than overpowering it. At Vivir, we have tracked the trajectory of BWFH since its inception. Cloudar appears to be the house's most versatile offering to date, positioned as a premium daily driver for the discerning consumer. Retailing at $152 for a 100ml bottle, it sits firmly in the luxury segment, competing with established niche houses while maintaining a modern, accessible edge that has become a hallmark of the Carby-BWFH partnership.