Bond No. 9 Fragrance review

BORNTOSTANDOUT® Sugar Addict Review: A High-Concentration Niche Gourmand

Unpacking the 2023 release by Anne-Sophie Behaghel: More than just a sweet scent.

By Vivir · · Updated
In the rapidly expanding landscape of niche perfumery, few houses have captured the attention of the 'gourmand' community as swiftly as the South Korean house BORNTOSTANDOUT®. Launched in 2023, Sugar Addict has quickly become a focal point of discussion among enthusiasts. It is important to clarify for our readers that while some searches may erroneously link this name to other brands, Sugar Addict is a distinct creation from BORNTOSTANDOUT®, formulated at an exceptionally high concentration of 30-40%. As James Whitmore reporting for Vivir.com, I have analyzed the technical data and user reception of this fragrance. It represents a specific trend in modern luxury: the 'extreme gourmand.' This is not a light, airy confection but a dense, resinous, and boozy interpretation of sweetness. With Anne-Sophie Behaghel at the helm, the fragrance avoids the pitfalls of synthetic 'sugar water' by grounding its sweetness in rum, coffee, and cashmere wood. This review will break down the composition, performance, and market positioning of Sugar Addict. For those seeking a fragrance that functions both as a standalone powerhouse and a versatile layering tool, the data suggests this 2023 release warrants serious consideration in the fall and winter rotation.
Longevity
5.0
Projection
4.0
Sillage
4.0
$41 (7.5ml) - $180+ (100ml)
SpringSummerFallWinter

Accords

Vanilla 25%
Sweet 20%
Warm Spicy 15%
Amber 12%
Cinnamon 10%
Rum 8%
Woody 6%
Balsamic 4%

Notes Pyramid

Top
SugarCinnamon Essence
Heart
Cocoa AbsoluteCoffee Extract
Base
Tonka BeanVanilla AbsoluteRum ExtractLabdanum AbsoluteCashmere Wood

Scent Journey

1
Opening 0-30 min

The fragrance opens with an immediate blast of crystalline sugar and warm cinnamon. Unlike many top notes that dissipate quickly, the cinnamon essence provides a sharp, spicy counterpoint to the sweetness that persists for nearly 30 minutes.

2
Heart 1-2 hrs

As the heart emerges, the sweetness becomes darker and more textured. The cocoa absolute provides a dusty, chocolatey depth, while the coffee extract introduces a slight bitterness that prevents the sugar from becoming cloying.

3
Drydown 4+ hrs

After four hours, the fragrance settles into a rich, resinous base. The combination of vanilla absolute and rum extract creates a 'boozy' warmth, while the labdanum and cashmere wood provide a smooth, slightly woody finish that stays close to the skin.

Performance Dashboard

Longevity 5.0/5

8-10 hours on skin; significantly longer on clothing due to the 30-40% concentration.

Projection 4.0/5

Heavy for the first 2-3 hours before settling into a dense, sweet skin scent.

Sillage 4.0/5

Strong and noticeable; often described by users as having an 'insane' trail during the first few hours.

When to Wear

SpringOK
SummerAvoid
FallBest
WinterBest
Evening wearDate nightCold-weather daily wearLayering baseHoliday gatherings

Pros & Cons

  • Exceptional concentration (30-40%)
  • Remarkable longevity
  • Versatile for layering
  • High-quality raw materials like Cocoa Absolute
  • Can be overly sweet for some
  • High sillage may be overwhelming in small spaces
  • Limited availability in some retail markets

Price & Value

$41 (7.5ml) - $180+ (100ml)
High concentration means less product is needed per application.

“A solid investment for those who value performance and depth in gourmand fragrances.”

Reformulation History

No significant batch variations reported since its 2023 launch.

Who It's For

Ideal For

  • Gourmand lovers
  • Fans of boozy/spicy scents
  • Those who prioritize longevity
  • Layering enthusiasts

Not Recommended For

  • Scent-sensitive individuals
  • Those who dislike high-sweetness profiles
  • Professional office environments with strict scent policies

Explore More

Similar Fragrances

Angels' Share Angels' Share Kilian Paris
Angel's Powder BORNTOSTANDOUT®

Layering Ideas

Final Verdict

Sugar Addict by BORNTOSTANDOUT® is a masterclass in high-concentration gourmand perfumery. It successfully balances extreme sweetness with sophisticated boozy and woody undertones, making it a standout choice for cold-weather wear.

More fragrances we love

Sponsored picks

Also worth your attention: watches

Sponsored picks
GourmandNiche FragranceBORNTOSTANDOUTAnne-Sophie BehaghelWinter Scents