Dsquared2 Original Wood

In the fast-paced world of luxury fragrance, few brands capture the essence of 'rugged sophistication' as effectively as Dsquared2. Founded by Canadian twins Dean and Dan Caten, the house has always been a bridge between the vast, untamed landscapes of North America and the sharp, tailored sensibilities of Milan. In 2022, they returned to their roots with the release of Original Wood Eau de Parfum, a scent that seeks to reclaim the throne of the woody-aromatic genre. This isn't just a fragrance; it's a statement of identity for the man who is equally at home in a boardroom as he is in a mountain cabin. As a trend analyst at Vivir, I've watched the industry pivot from the 'Blue' fragrance craze toward more grounded, earthy compositions. Original Wood arrives at the perfect cultural moment, tapping into the 'Gorpcore' fashion movement—where high-performance outdoor gear meets high-fashion styling. It’s a scent that smells like the outdoors, but with the refinement of a tailored suit. It’s the olfactory equivalent of a luxury SUV: rugged capabilities, but wrapped in leather and chrome. What makes Original Wood particularly compelling is its lineage. It pays homage to the legendary 'He Wood' (2007), yet it evolves the DNA for a modern audience. By enlisting the visionary Daphné Bugey, Dsquared2 has ensured that this release isn't just a nostalgia trip, but a forward-looking pillar of their fragrance portfolio. Let’s dive deep into why this EDP is becoming the new standard for the modern wood-lover.