Electus London Astramm Nova

The 2025 release of Astramm Nova by Electimuss London marks a significant pivot in the house’s portfolio, moving away from purely classical oriental tropes toward a more experimental, high-contrast composition. As a fragrance analyst at Vivir, I find this particular release to be a fascinating study in the hybridization of lush, tropical fruit profiles with the austere, grounding properties of high-end synthetic bases. In an era where the market is saturated with iterative flankers, Astramm Nova stands as a bold, singular Extrait de Parfum. It challenges the wearer to engage with a profile that feels both immediately familiar—through its vibrant mango-forward opening—and intellectually demanding, due to the complex interplay of Orris and Oud in the heart and base.