Kenzo Flower by Kenzo Poppy Bouquet Couture Edition

In 2021, Kenzo Parfums introduced the Flower by Kenzo Poppy Bouquet Couture Edition, a release that serves as a celebration of the brand's enduring floral legacy. This edition is not a new scent profile, but rather a collector's presentation of the 2020 Poppy Bouquet composition, housed in a bottle that pays homage to the fashion house's couture roots. As a reporter for Vivir.com, I have analyzed the data behind this release to provide a clear, factual overview of its place in the market. The fragrance was co-created by the legendary Alberto Morillas—the nose behind the original Flower by Kenzo—and the talented Dora Baghriche. Together, they reimagined the powdery poppy into a more vibrant, juicy, and modern bouquet. This Couture Edition is specifically aimed at collectors and those who appreciate the intersection of high fashion and fine fragrance, maintaining the exact olfactory DNA that made the 2020 version a commercial success.