Louis Vuitton Fragrance review

Louis Vuitton LV x TM Spell On You V 2 Fragrance Review

A cherry-blossom dream wrapped in iris, rose, and soft musk.

By Vivir ·
In 2025, Louis Vuitton rekindled one of fashion's most beloved collaborations: the house's partnership with Japanese artist Takashi Murakami. The LV x TM Spell On You V 2 is a special edition of the brand's romantic floral, Spell On You, dressed in Murakami's iconic cherry blossom motifs. This is not just a perfume; it is a wearable piece of pop art, a nod to the superflat movement, and a celebration of spring's fleeting beauty. The bottle and packaging feature the smiling flowers that first captivated the world when Murakami and Louis Vuitton joined forces in the early 2000s. For fragrance lovers, it offers a chance to own a piece of that cultural moment. But beyond the striking visuals, what does it smell like? The core scent remains an iris-rose blend, described by many as romantic and playful. It opens with a powdery floral freshness, evolves into a lush heart of rose and jasmine, and settles into a soft, musky base with a hint of peach. This is a fragrance that whispers rather than shouts. It is intimate, elegant, and decidedly modern. In a market saturated with loud gourmands and beast-mode oud, LV x TM Spell On You V 2 chooses a different path: quiet luxury, soft power, and artistic storytelling. In this review, we will explore every facet of this 2025 release. We will break down the notes and accords, trace the scent's evolution, assess its performance, and discuss who it is for. We will also examine its value, compare it to the original Spell On You, and offer layering suggestions. Whether you are a collector of Louis Vuitton, a fan of Murakami, or simply someone who loves a beautiful iris-rose perfume, this guide will help you decide if this special edition deserves a place on your vanity.
$320-$400
SpringSummerFallWinter

Accords

floral powdery violet rose white floral iris musky fruity green sweet

Notes Pyramid

Top
Tuscan IrisVioletGreen Notes
Heart
RoseChinese JasmineTuscan Iris
Base
PeachAcáciaWhite Musk

Scent Journey

1
Opening 0-30 min

The first spray is a delicate cloud of Tuscan iris and violet. It is powdery, slightly sweet, and remarkably refined. The green notes add a crisp, almost dewy freshness, like crushed leaves and flower stems.

2
Heart 1-2 hrs

As the fragrance settles, the heart emerges. Rose and Chinese jasmine take center stage, creating a lush, romantic bouquet. The rose is fresh and slightly green, while the jasmine adds a creamy, indolic sweetness. The iris remains in the background, providing a powdery veil.

3
Drydown 4+ hrs

After a few hours, the base notes appear. Peach and acacia introduce a soft, fruity sweetness. The white musk wraps everything in a clean, cozy embrace. The drydown becomes a skin scent, a whisper of powdery florals and musk.

Performance Dashboard

Longevity

Moderate; many reviewers report 4-6 hours on skin, with some saying it fades even sooner.

Projection

Soft to moderate; projects about an arm's length for the first hour or two, then pulls closer to the skin.

Sillage

Moderate; creates a soft aura around the wearer but does not fill a room.

When to Wear

SpringBest
SummerOK
FallBest
WinterOK
date nighteverydayoffice

Pros & Cons

  • Beautiful iris-rose blend with a powdery, elegant character.
  • Romantic, playful, and wearable for many occasions.
  • Stunning Takashi Murakami cherry blossom packaging.
  • High-quality ingredients and smooth transitions.
  • Perfect for lovers of soft, intimate florals.
  • Moderate to short longevity reported by some users.
  • Soft projection may not satisfy those who want bold sillage.
  • High price point, especially for a special edition.
  • Limited availability, as it is a collaboration release.
  • Powdery and violet notes can be polarizing.

Price & Value

$320-$400
Premium luxury pricing typical of Louis Vuitton's Les Parfums line.

“You are paying for the house, the collaboration, and the artistry; not for powerhouse performance.”

Reformulation History

No significant batch variations reported.

Who It's For

Ideal For

  • romantic floral lovers
  • iris and violet fans
  • those who prefer soft, close-to-the-skin scents
  • collectors of Louis Vuitton and Takashi Murakami

Not Recommended For

  • those who want beast-mode projection
  • fans of heavy oud or spicy orientals
  • those seeking strong longevity
  • anyone who dislikes powdery or violet notes

Explore More

Similar Fragrances

Layering Ideas

Final Verdict

Louis Vuitton LV x TM Spell On You V 2 is a beautiful, collectible floral that captures the playful romance of Takashi Murakami's cherry blossoms. It is an intimate, elegant scent best suited for those who value artistry and a soft, personal fragrance trail over powerhouse performance. If you love iris, rose, and violet, and you appreciate the cultural significance of this collaboration, it is a worthy addition to your collection.

More fragrances we love

Sponsored picks

Also worth your attention: watches

Sponsored picks
Louis VuittonSpell On YouTakashi Murakamiirisrosevioletpowdery floral2025 releaseluxury fragrancecherry blossomspecial edition