Moschino I Love Love

Moschino I Love Love, launched in 2004 under the creative direction of the house of Moschino, remains a definitive pillar in the citrus-floral genre. Designed by the illustrious Olivier Cresp, this fragrance emerged as a playful yet intellectually structured composition, encapsulating the audacious and whimsical spirit that has long defined the Moschino brand heritage. At its core, I Love Love is a study in vibrant luminosity. It does not seek to challenge the wearer with dark, brooding base notes; rather, it aims to capture the ephemeral beauty of a sun-drenched Mediterranean orchard. Through the juxtaposition of sharp, acidic citrus and soft, nuanced florals, Cresp delivers a scent profile that feels both timeless and quintessentially 'noughties' in its optimistic energy.