The 7 Virtues Strawberry Jam
The 7 Virtues has built a reputation for crafting fragrances that are both ethically sourced and delightfully wearable. Their newest release, Strawberry Jam, continues that tradition with a scent that feels like a sunny day captured in a bottle. Launched in 2026, this unisex Eau de Parfum is a collaboration with perfumer Jean-Charles Mignon of CPL Aromas, and it aims to deliver a juicy, creamy, and slightly nutty experience that appeals to gourmand lovers.
Strawberry Jam opens with a burst of nutty pistachio, immediately setting a sweet and slightly savory tone. As it develops, sun-ripened strawberry and fresh freesia take center stage, creating a bright, fruity heart that is both realistic and uplifting. The base is a cozy blend of sugared raspberry, whipped vanilla marshmallow, and warm amber, adding depth and longevity. This is not a jammy, cooked strawberry scent; instead, it's a fresh, creamy interpretation that feels modern and versatile.
With moderate projection and sillage, Strawberry Jam is designed for everyday wear—whether you're heading to the office, meeting friends for brunch, or enjoying a casual date night. It performs well across spring and fall, but its fruity sweetness makes it acceptable in summer and winter too. Priced between $32 and $94 for a 50ml bottle, it offers excellent value for a niche-quality gourmand.
Accords
Notes Pyramid
Performance Dashboard
6-8 hours
Moderate – projects about an arm's length for the first 2-3 hours, then settles closer to the skin
Moderate – leaves a soft trail that is noticeable but not overpowering
When to Wear
Community Verdict
8.5/10 – This scent consistently draws compliments for its delicious, approachable sweetness. The strawberry-pistachio combination is unique and memorable.
Pros & Cons
- ✅ Unique pistachio-strawberry combination
- ✅ Good longevity for a fruity gourmand
- ✅ Versatile for multiple seasons and occasions
- ✅ Affordable price point for niche quality
- ❌ Linear scent evolution may not appeal to complexity seekers
- ❌ Moderate projection might be too soft for those who prefer bold sillage
- ❌ Sweetness may be cloying in extreme heat
Price & Value
“Excellent value – the quality and performance rival fragrances twice the price.”
📜 Reformulation History
No significant batch variations reported; early reviews indicate consistent performance across batches.
The Family
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🧪 Layering Ideas
- Layer with The 7 Virtues Vanilla Woods for a creamier, woodier base
- Mix with a clean musk like DedCool Mochi Milk to soften the sweetness
- Pair with a floral like Kayali The Wedding Silk Santal | 36 for a fruity-floral twist
