The 7 Virtues Strawberry Jam

The 7 Virtues has built a reputation for crafting fragrances that are both ethically sourced and delightfully wearable. Their newest release, Strawberry Jam, continues that tradition with a scent that feels like a sunny day captured in a bottle. Launched in 2026, this unisex Eau de Parfum is a collaboration with perfumer Jean-Charles Mignon of CPL Aromas, and it aims to deliver a juicy, creamy, and slightly nutty experience that appeals to gourmand lovers.

Strawberry Jam opens with a burst of nutty pistachio, immediately setting a sweet and slightly savory tone. As it develops, sun-ripened strawberry and fresh freesia take center stage, creating a bright, fruity heart that is both realistic and uplifting. The base is a cozy blend of sugared raspberry, whipped vanilla marshmallow, and warm amber, adding depth and longevity. This is not a jammy, cooked strawberry scent; instead, it's a fresh, creamy interpretation that feels modern and versatile.

With moderate projection and sillage, Strawberry Jam is designed for everyday wear—whether you're heading to the office, meeting friends for brunch, or enjoying a casual date night. It performs well across spring and fall, but its fruity sweetness makes it acceptable in summer and winter too. Priced between $32 and $94 for a 50ml bottle, it offers excellent value for a niche-quality gourmand.