Zadig & Voltaire This Is Him!

In the pantheon of modern masculine fragrances, few have captured the zeitgeist of the rebellious yet refined gentleman as effectively as Zadig & Voltaire's This Is Him!. Launched in 2016, this composition was born from the creative minds of Nathalie Lorson and Aurélien Guichard, two perfumers renowned for their ability to blend classic structure with contemporary edge. The fragrance immediately became a cult favorite, praised for its unapologetic smokiness and warm spice, a signature that resonates with the house's rock-and-roll aesthetic.

From the first spritz, This Is Him! announces its presence with a bold, peppery burst that is both invigorating and mysterious. It is a scent that does not whisper; it commands attention, yet its complexity rewards those who take the time to explore its layers. The name itself is a declaration—a statement of identity for the modern man who is comfortable in his own skin, unafraid to stand out. In this review, we will dissect the composition, performance, and character of this iconic fragrance, offering a comprehensive analysis for both seasoned collectors and newcomers to the world of niche-inspired designer scents.

With a composition that oscillates between the sacred and the profane, This Is Him! has become a benchmark for spicy-woody fragrances. Its blend of frankincense and sandalwood evokes ancient rituals, while the grapefruit and black pepper add a contemporary, almost electric, freshness. It is a fragrance that feels both timeless and utterly of its moment, a rare feat in the crowded market of masculine perfumery. In the following sections, we will examine each facet, from the top notes to the drydown, and evaluate its performance metrics, suitability, and overall value.