Fugazzi Santa Monica Review: A Refined White Floral Collaboration

In 2022, the Dutch niche house Fugazzi expanded its portfolio with the release of Santa Monica, a fragrance developed in close collaboration with Dutch personality Monica Geuze. While Fugazzi has built a reputation on high-impact, often polarizing compositions like 'Parfum 1', Santa Monica represents a more restrained and airy direction for the brand. This release marks a strategic move toward the 'everyday luxury' segment, offering a profile that is both approachable for the mass market and sophisticated enough for the niche enthusiast. Santa Monica enters the market as a unisex Eau de Parfum, though its heavy reliance on white florals and citrus traditionally leans toward a more feminine-leaning profile. However, the inclusion of white tea and a grounded patchouli-tonka base ensures it remains versatile. As a news-led publication, Vivir.com has analyzed the data surrounding this release to determine if it lives up to the hype of its high-profile collaboration or if it simply floats by on the strength of its celebrity association.