The Body Shop Fragrance review

The Body Shop Japanese Cherry Blossom Strawberry Kiss Review – Sweet Floral

A playful, fruity-floral EDT that captures spring in a bottle

By Vivir · · Updated

The Body Shop’s Japanese Cherry Blossom Strawberry Kiss is a limited-edition twist on the brand’s beloved Japanese Cherry Blossom line. Launched in 2017, this women’s Eau de Toilette combines the delicate floralcy of cherry blossom with a burst of ripe strawberry, creating a scent that is both familiar and fresh.

With a user rating of 3.9 out of 5 on Fragrantica, this fragrance has found a loyal following among those who appreciate sweet, fruity florals that don’t take themselves too seriously. It’s a cheerful, everyday scent that evokes the feeling of a spring picnic – light, carefree, and undeniably pretty.

In this review, we’ll break down the notes, performance, seasonality, and value of Japanese Cherry Blossom Strawberry Kiss, helping you decide if it deserves a spot on your vanity.

Longevity
3.0
Projection
3.0
Sillage
3.0
$20 – $40 (typical for 30ml-60ml EDT)
SpringSummerFallWinter

Accords

Floral Fruity Sweet Fresh Rose Powdery Vanilla Caramel

Notes Pyramid

Top
StrawberryJapanese Cherry BlossomOrange
Heart
Pink PeonyRoseJasmine
Base
CaramelVanillaWhite MuskAmberSandalwood

Scent Journey

1
Opening 0-30 min

The first spray is a bright, juicy burst of strawberry and orange, with a subtle floral undertone from Japanese cherry blossom. It’s sweet and slightly tart, like biting into a fresh strawberry dipped in sugar.

2
Heart 1-2 hrs

Within 30 minutes, the heart emerges: pink peony and rose take center stage, softened by jasmine. The fruitiness recedes, and the floral accord becomes more prominent, with a powdery, creamy texture.

3
Drydown 4+ hrs

After a few hours, the base notes of caramel, vanilla, and white musk create a warm, sweet finish. Amber and sandalwood add a subtle woody depth, but the overall impression remains light and airy.

Performance Dashboard

Longevity 3.0/5

Moderate – typically lasts 4-6 hours on skin, longer on clothes. Reapplication may be needed for all-day wear.

Projection 3.0/5

Moderate – projects for the first hour, then settles into a skin scent.

Sillage 3.0/5

Moderate – leaves a soft trail that is noticeable within arm’s length but not overpowering.

When to Wear

SpringBest
SummerBest
FallOK
WinterAvoid
Daytime wearCasual outingsWork (if not too sweet)Spring picnicsGym or errands

Pros & Cons

  • Affordable price point
  • Pleasant, easy-to-wear scent
  • Bright and uplifting
  • Good for layering
  • Cruelty-free brand
  • Moderate longevity
  • May be too sweet for some
  • Limited edition – hard to find after discontinuation
  • Simple composition, not groundbreaking

Price & Value

$20 – $40 (typical for 30ml-60ml EDT)
Good value for a budget-friendly floral from a reputable ethical brand.

“A solid choice if you enjoy sweet, fruity florals and don’t mind reapplying.”

Reformulation History

No significant batch variations reported; the fragrance has remained consistent since its 2017 launch.

Who It's For

Ideal For

  • Women who love sweet, fruity florals
  • Fans of The Body Shop’s Japanese Cherry Blossom line
  • Those seeking an affordable, cheerful everyday scent
  • Younger fragrance enthusiasts or beginners

Not Recommended For

  • Those who prefer deep, complex or woody fragrances
  • People sensitive to strong sweetness
  • Formal or evening occasions where a more sophisticated scent is expected

Explore More

Layering Ideas

Final Verdict

The Body Shop Japanese Cherry Blossom Strawberry Kiss is a delightful, affordable fruity-floral that captures the essence of spring. While its longevity is moderate, its cheerful character and ethical brand appeal make it a worthy addition for fans of sweet, playful scents.

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