Dior Miss Dioramour Review: A £750 Collector's Scent

Every so often a fragrance arrives that is less about what it smells like and more about what it means. Miss Dioramour, released by Dior in 2026, is one of those objects. It is a limited special edition of just 150 numbered 200 ml bottles, priced at £750, dressed in a hand-crafted silk bow printed with a motif originally designed by Marc Bohan — the couturier who led Dior's creative direction through three of its most formative decades. You are not simply buying perfume here. You are buying a fragment of house history, bottled and numbered. The twist, and it is a delicious one for anyone who follows the category closely, is that the liquid inside is not a new composition at all. Miss Dioramour contains the Miss Dior Parfum juice from 2024, also composed by Francis Kurkdjian. So the £750 does not buy you an unreleased formula; it buys you rarity, craft and the particular thrill of owning something that 149 other people on the planet own. In an era where luxury fragrance has become a volume business, that is a genuinely countercultural proposition. Which makes Miss Dioramour a fascinating case study for 2026. The industry has spent the last five years chasing accessibility — refillable bottles, travel sprays, mass-market flanker cadence. Dior has responded by going the other way entirely: fewer, rarer, more expensive. Whether that reads as connoisseurship or as theatre depends entirely on your relationship with the category. What follows is an honest look at the scent itself, the notes, the way it evolves, and who should actually consider it.