Marc Jacobs Daisy (2007)

In 2007, the fragrance world was at a crossroads. We were moving away from the heavy, syrupy gourmands of the late 90s and looking for something that felt like a breath of fresh air—literally. Enter Marc Jacobs Daisy. It wasn't just a perfume; it was a cultural shift. With its whimsical oversized rubber daisy cap and its sparkling, approachable juice, it bridged the gap between high-fashion luxury and the burgeoning 'indie-sleaze' aesthetic of the mid-2000s. Created by the prolific Alberto Morillas, Daisy was designed to be 'sparkling and cheerful.' It captured the essence of a sun-drenched meadow and the effortless cool of the Marc Jacobs brand. Seventeen years later, it remains a staple on vanities worldwide, proving that true charm never goes out of style. At Vivir, we see Daisy not just as a scent, but as the blueprint for the modern 'clean girl' aesthetic long before the term existed.